1 July 2026 · 4 minutes read

Cohort programmes fail on return, not in the room

Every client who has asked us to cut manager contracting has asked for the same reason, and it is a good reason. Here is why we hold the line anyway.

by Callum Ballantyne

A facilitator explaining something to a group seated around a curved table
In short

Cohort programmes fail on return, not in the room

A leadership cohort programme has a well-documented failure mode. Participants rate it highly, describe it as the best development they have had, and behave differently for somewhere between one and three weeks. Then the environment reasserts itself.

The environment is mostly one person: the participant’s line manager. If that manager was not in the room, has not agreed to change anything, and greets the return with "how was the course", the participant learns quickly that the new behaviour is unsupported and expensive.

So our design requires the manager at the opening session and the closing one, and two written commitments in between. Every client that has pushed back has done so for the same sound reason: diary. Sixty managers across four cohorts is a real scheduling cost, and it is the most visible cost in the design.

It is also the cheapest part of it. On the NHS board engagement, manager attendance ran at 94%, and both participants whose managers did not attend had disengaged by the third module out of five. That is two data points, not a study — but it points the same way as the literature.

If your managers genuinely cannot attend, that is worth taking seriously as information. An organisation whose managers cannot find two half-days across nine months to support their people’s development is telling you something about its priorities, and a programme will not fix it.

All insights

Next step

Start with the diagnostic, not the programme

Six weeks of interviews and a baseline measure, and a written finding — including the finding that the problem is structural and a development programme will not touch it. We have delivered that one twice.